Know what's working.
Before you scale what isn't.
Oriq connects your outbound tools, call recordings, and CRM into one system. We surface which ICPs convert, which messaging closes deals, and exactly where to focus next.
Oriq: You scaled Campaign A. Campaign B generated 3 deals.
You're tracking activity.
Who's tracking revenue?
Can you trace which ICP from last quarter actually closed deals, or just who replied?
If your VP asked what's working right now, what would you say beyond reply rate?
Do you know which call behaviors move a prospect from stage 2 to closed?
Execution got cheap.
Learning is the edge.
AI has made sending easy. Every team is running more campaigns, more ICPs, more messages. Volume is no longer the differentiator. The teams that figure out what actually drives pipeline, faster than everyone else, are the ones winning.
The bottleneck in outbound is no longer execution. It's learning.
Pipeline · Q1 to Q3
Pipeline · Q1 to Q3
Teams that learn faster compound their edge. Every quarter widens the gap.
The team scaled Campaign A. Campaign B quietly generated 3 closed deals.
You see what happened.
Not why.
Campaign A has 22% reply rate. Campaign B has 12%. You scaled A. Campaign B generated $340K. The data was there. The reason wasn't.
The why is what
actually matters.
Campaign B worked because VP Sales at Series B companies are in active buying motion. Touch 3 of your sequence hits the right pain point. Campaign A's 22% reply rate is curious prospects with no budget authority. You'd know this before scaling it.
The answer has always been in your data. Oriq is the first time you can actually read it.
VP Sales at Series B companies are in active buying motion. This ICP has budget and urgency. Your sequence hits the right pain point on touch 3.
High reply rate from curious prospects, not buyers. RevOps at early-stage companies engage but have no budget authority. Replies are noise.
Oriq: Kill Campaign A. Double Campaign B budget. Your next $340K is already there.
One system.
Every signal.
Most teams track activity in one tool, calls in another, deals in a third, with no way to connect them. Oriq integrates Instantly, Apollo, Gong, and your CRM into a single system. Every campaign, contact, reply, call, and deal linked and resolved.
The full picture, for the first time.
Every campaign, contact, reply, call, and deal linked into one system.
Three things you get.
Every day.
A daily ranked list of accounts to prioritize based on what's actually in buying motion.
A weekly brief on what's working, what to change, and where to put budget next.
A full account view before every call so your reps show up knowing everything.
Back into outbound.
Automatically.
Oriq doesn't just tell you what worked. It closes the loop. Insights feed directly back into your sequences, your ICPs, your outbound motion. Every campaign makes the next one better.
Not a dashboard you check once a week. A system that compounds.
Every deal that runs through Oriq makes the next recommendation sharper.
“Reply rate tells you someone responded. It tells you nothing about whether they were in a buying motion or just curious. Those two populations behave identically at the activity layer and completely differently three stages later.”
Head of GTM, Series B
“We've definitely scaled the wrong angle before because it looked hot on replies. Then you realize it resonated with curious people, not buyers. By the time that shows up in stage 2 to 3 conversion, you've already poured fuel on it.”
VP Revenue, B2B SaaS
“The bottleneck was never sending. We could always send more. The bottleneck was knowing whether any of it was actually working before another quarter disappeared.”
Founder, Outbound Agency
Ready to know
what's actually working?
We work with outbound agencies and sales-led teams. Founding customer pricing is available for teams ready to move fast and shape the product with us.
15 minutes. No pitch deck. Just an honest conversation.
What you get from day one
- 01
A daily ranked account list so your team focuses on what's actually in buying motion, not what replied last week.
- 02
A weekly brief on which ICPs, messaging angles, and campaigns are generating real pipeline, and which are burning budget.
- 03
Oriq connected to your actual stack, not a demo environment, with a pre-call account view for every live deal.